About Logo
Each letter of the logo is composed of circles, triangles, and squares, representing the possibility of bugs to emerge from the encounters of various ideas and expressions through BUG. The design, which rises to the right, encapsulates the wish to serve as a space that encourages artists’ growth. This is how we came up with the three logos: one for BUG, the art center, another for the BUG Art Award, which serves as one of our core programs, and lastly for BUG Cafe, a cafe attached to the space.
Visual identity planning
Born in Tokyo in 1974, Atsuki Kikuchi attended Musashino Art University’s Department of Sculpture. He established Bluemark Inc. in 2000, and closed its doors in 2011. Since then, he has been running his own design office. He works on brand planning, logo design, signage planning, editorial design and more, especially in the field of art, crafts, and architecture. His major works include: VI and signage planning for Aomori Museum of Art (2006), and art direction for brands such as minä perhonen (1995-2004) and Sally Scott (2002-2020).
Statement Writing
Born in Tokyo and raised in Chiba, Kunii graduated from Rikkyo University, College of Arts. After working at LIGHT PUBLICITY Co., Ltd., she launched her own private office. She bridges the gap between companies and the outside world through the creative use of language and ideas in the commercial space, such as corporate messaging and advertising, as well as brand creation and developments.
